Fashion Storytelling – Fashion as Storytelling. Abstract: Fashion storytelling is extremely important for fashion brands. It is used to raise brand awareness, sustain brand…
Challenges and Effective Strategies in the Fashion Industry – Plans and Activities for Innovation Improvements Abstract We live in a digital and technological age…
Creativity is intelligence having fun – Albert Einstein Creative people are often described as imaginative and open minded. This stands to reason as creativity…
The role of visual merchandising and its key strategies deployed within the fashion industry. Introduction This post analyses the role of visual merchandising within…
